Project cordctrl

The company manages the consumer product concept *cordctrl in which I’ve been involved in all phases it its development from innovation and design of both the product, packaging and display material, sourcing and manufacturing in China and Sweden, to sales and marketing including trade fairs exhibitons, negotiating distribution deals and building distribution and logistics capabilities. *cordctrl was granted Almi Innovation Loan and was nominated the Product of the Year by Designtorget, Sweden’s largest design store chain in 2008. The product has been sold in high end design stores and Apple premium resellers in Scandinavia, Europe, US, Japan, Australia and more, e.g. MoMA in NYC and Tokyo, Magazine in Germany, FNAC in Italy, Axis Living Motif, AssistOn, Matsuya Ginza in Tokyo, National Building Museum in Washington, Louisiana and bahne in Denmark, Nordiska Galleriet, Moderna Museet, Digital inn, Macforum, dstore and Designtorget in Sweden. In addition *cordctrl has been sold through internet sites such as, Scandinavian design online,, and more. So far about 100 000 units have been shipped.

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